I build brand worlds at the intersection of cultural patterns and intentional strategy.

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Advertising Roots. Big Tech Rigor.

I don’t believe in marketing for the sake of noise.

I believe in Intentional Marketing: the art of placing brands in the "unexpected but logical" cultural moments where they belong.

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Whether I’m navigating the "ambiguous middle" of a 0-to-1 pilot or modernizing a 100-year-old icon, I focus on building brand equity that lasts.

TikTok: The Holiday Emporium

Scaling a 0-to-1 curated gift guide into a flagship 360 campaign and Grand Central retail takeover that drove meaningful market adoption and category growth

Planters: Super Bowl 2020

Modernizing a century-old icon through a viral Super Bowl strategy that dominated the cultural conversation and secured top-tier industry recognition for brand revitalization

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I’m a founder at heart.

Peb (coming soon) is my marketing R&D lab. It’s where I personally test the D2C strategies, supply chain nuances, and community-building tactics I recommend to global brands.

Interested in digging into the weeds? Want to collab?

Let’s connect.

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